Made for soft rituals
Stumbling began with a simple question: why don’t the things we wear at home feel as considered as the rest of our lives?
Somewhere between busy days and slow mornings, comfort became an afterthought - something soft, but not special. We wanted to change that. Stumbling is built around the in-between moments. The quiet cup of coffee before the world wakes up. The afternoon that turns into evening without you noticing. The feeling of being at ease, but still put together.
Stumbling started with a desire to slow things down. To create pieces you could live in, not just sleep in. Clothes that feel just as right for a quiet morning at home as they do for stepping out, unplanned.
We believe in soft rituals. In taking your time. In choosing comfort that still feels beautiful.
Stumbling is for those who cherish cozy evenings, relish snowy days spent at home, find solace in lazy sundays, take comfort in the sound of raindrops on their balcony.
For those looking for a comforting embrace, a cozy hug, or a special pick-me-up.
FOUNDER
Nikita Butalia
The idea behind Stumbling took shape in downtown Toronto, where Nikita was working in tech marketing..
and quietly craving something slower.
She wanted to create an experience that inspired herself, and others, to be more intentional. To inhabit our lives, rather than rushing through them. She found the path to that feeling in the small, ordinary moments of a daily routine. The ones that so easily get overlooked.
Her favourite of those moment of the day was changing into her pajamas. Or better yet, spending the entire day in them!
That gap became Stumbling. A brand built around celebrating the small daily moments, the ones where we feel most like ourselves.
Nikita shares her journey of building a brand on her Substack:
